Personal branding is probably more essential to freelancers than for anyone else. To build your personal brand as a freelance professional is to build your reputation as an expert in your field of expertise, as someone who potential clients know is the person to turn to if they want something done properly and on time.
To build your plan you need to make a clear and strong message to your clients about your experience skills and past accomplishments. There are several ways you can do this:
- Write a resume. Having a written resume can be very helpful in being hired by clients and building your brand. You can write your resume by yourself or you can hire a resume writer to do it for you.
- Create your own blog. This is one of the best ways to establish yourself as an expert in your field. It’s easy and cheap to create your own blog and once you start one start contributing content regularly to drive visitors to your blog. To get started you will need to buy a proper domain name for your blog, buy web hosting and start posting regularly. You can establish yourself as an expert by answering question from the visitors and writing posts that are informative and helpful to the people who are visiting your blog. Your blog is a great opportunity to showcase your skills and talent and reach potential clients.
- Use social media sites like LinkedIn and Twitter. Social media is one of the best places to build your brand. They are effective and free way to promote your services and establish your reputation as an expert in your field. You can use social media to establish connections with other experts and exchange ideas. There are also many employers searching the social media for people they can hire to work on them on a full time or part time basis. You can also participate in discussions about topic related to your area of expertise.
Building their own brand for freelance professionals is a thing that can make or break their freelancing career. It’ not an easy ask to build their brand and it requires lot of time and effort, but it’s benefits on the long run can be enormous. This is a reason why freelance professionals, both new and experienced should make time for their blogs and building contacts and personal network on social media.